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Lin Li-Williams is the founder of Sirkka Health – a trusted private healthcare provider – whose mission… Lin Li-Williams is the founder of Sirkka Health – a trusted private healthcare provider – whose mission is to provide affordable, accurate diagnostic tests and rapid referrals to world-class specialists via a proprietary digital platform.
This innovative and fast-growing business provides a number of unique health screening services, that rely on the latest testing and diagnostic techniques.
Since its founding, the business has continued to expand its services and grow successfully under Lin’s expert guidance and with the support of her accountants, Grunberg & Co.
She said: “I wasn’t satisfied with the service that my previous accountant provided to me and so I started to explore alternative firms who could meet my needs and support my ambitions.
“Grunberg & Co was recommended to me by a mutual contact and when I first met with Alexander Kossoff and the rest of the team, I could see that they were very professional and proactive.”
Lin said that it was important to have confidence and trust in the ability of her accountants and she was impressed that Grunberg & Co could “understand my problems and plan ahead”.
“Grunberg & Co handle all of our accounting needs and when they initially came in to support us, they were quick to rectify all the mistakes our previous accountants had made,” said Lin.
“Since then, they have been providing ongoing business advisory and strategy. In fact, we have been so impressed with their services that we recently moved our payroll functions to them.”
Lin added: “I love how responsive the entire team is and they are good listeners and provide professional advice. During my whole career, I haven’t met many firms that can deliver a service that is quite as effective.
“Having Grunberg & Co as my accountants I know I don’t need to worry. As an SME we have so many things going on but I know I have the confidence that the team will just get things done, accurately and reliably.”
Lin said that she had used to work with many of the Big Four firms, where she got the same high level of service, but for a far greater cost.
“Quality comes with a price, but Grunberg & Co’s services are great value for money. I have continued to be impressed with the consistency of the service I receive and I am sure others would enjoy the same experience that I have.”
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We like that Alain treats our problems or opportunities as his own. It’s like he takes ownership of the business during the time he is working with you and treats everything as if it was his own company. 
Jonathan Foreman, Managing Director of Observatory Opticians, has been working with Grunberg & Co for more than three decades and has benefitted from the close support and advice of Partner Alain Stechler on a wide range of issues in that time.
He said: “I first met Alain in the early 1990s during the middle of the recession. It was a difficult time for many businesses and we weren’t happy with the service we were receiving from our former accountant at the time.
“From the very beginning, Alain was very assertive and set about assisting us straight away with our tax affairs, which allowed us to achieve a rebate that helped us continue trading during a difficult period.
“His approach remains the same today. When you are with him and other members of the Grunberg & Co team, the focus is always on you and your business.
“We like that Alain treats our problems or opportunities as his own. It’s like he takes ownership of the business during the time he is working with you and treats everything as if it was his own company.
“He is always proactive and ready to offer advice. The fact that he is backed up by such a passionate team is great. Grunberg & Co enjoys excellent consistency within its team, so you are often dealing with the same people time and time again, who understand your business and its requirements.
“If there is ever an issue that Alain or the team can’t handle, they are always quick to put us in touch with someone who can from their extensive list of highly skilled contacts.
“Perhaps, most importantly for many businesses owners, Alain is always trying to find new ways to save you money, help your business grow or provide a solution to your issues.
“I like that he can take a straight look at something and just come up with ideas that work, plus he is very easy to chat with, which helps.
“I have happily recommended Grunberg & Co and Alain to many others in the past, because I know they always deliver a great service.”
Read more “Observatory Opticians”
