What we learned from celebrating 30 years of Reanda

Founded in China 30 years ago, Reanda has been growing at an incredible rate, and after setting up an international network, have been adding new partner firms across the world each year.

Through our subsidiary Reanda UK, as the UK representatives of Reanda International, we were delighted to be part of their celebrations together with the Annual meeting of the International Network in China.

Our Managing Partner, Robert Bean, was joined by another of our partners, Alex Kossoff, for this landmark occasion.

Jetting off from the UK, our team touched down in Beijing on Friday 17 November. Robert, as Director of Reanda International, was selected to compere the 30th Anniversary Gala Dinner at China World Summit Wing Hotel, thanks to the high regard in which our firm is held within the Network.

However, before that Alex and Robert got to rub shoulders with fellow members at the Belt and Road” Business Services Forum.

Then came the main event and Robert, joined by three Mandarin co-hosts, led the festivities at this incredible event in front of an invited crowd of more than 500 delegates, Chinese businesses and representatives of member firms from around the world.

In the two following days, Alex and Robert took part in several International Partner meetings and talks, where members shared insights and their knowledge with fellow members.

Off the back of our Net Zero initiative, Robert led a session on the importance of reducing emissions and commitments to ESG.

Alex and Robert also enjoyed and took part in talks about the impact of AI on the accounting profession and the wider world, which was insightful.

Interspersed between these talks and meetings, Alex was invited on to guided tours around Beijing that allowed him to engage with other members and learn more about the city’s past and exciting future.

On the final evening before travelling back to the UK on Tuesday 21 November, Alex and Robert were treated to a traditional Chinese hotpot meal at an exclusive restaurant in the heart of Beijing, where they got to sample many local delicacies.

Speaking of his experiences of the trip and Grunberg & Co’s position within Reanda International, Alex said: “We are a pivotal part of Reanda and over the years, we have cemented ourselves as a key member.

“Our services and expertise are valued by our fellow members, as we have serviced and continue to service International and Chinese clients well.”

“Many of the other members were complimentary of the experience and support we bring to this global network and how the nurturing of relationships by the different members of our team has helped to grow client referrals.

Reflecting on his experiences of this celebration and conference, Robert added: “It was great to be able to meet with once again so many of our peers from around the world and get together to commemorate the success of the Reanda International Network.

“The talks and events that we took part in were not only informative, but enjoyable, and have helped to further broaden our understanding of fellow Reanda members and the direction that our profession as a whole is looking to take globally.

“We remain extremely proud of our relationship with Reanda and the many benefits and opportunities it brings to our practice and the ability it offers for us to provide global expertise to businesses in the UK.”

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