Lin Li-Williams is the founder of Sirkka Health – a trusted private healthcare provider – whose mission is to provide affordable, accurate diagnostic tests and rapid referrals to world-class specialists via a proprietary digital platform.

This innovative and fast-growing business provides a number of unique health screening services, that rely on the latest testing and diagnostic techniques.

Since its founding, the business has continued to expand its services and grow successfully under Lin’s expert guidance and with the support of her accountants, Grunberg & Co.

She said: “I wasn’t satisfied with the service that my previous accountant provided to me and so I started to explore alternative firms who could meet my needs and support my ambitions.

“Grunberg & Co was recommended to me by a mutual contact and when I first met with Alexander Kossoff and the rest of the team, I could see that they were very professional and proactive.”

Lin said that it was important to have confidence and trust in the ability of her accountants and she was impressed that Grunberg & Co could “understand my problems and plan ahead”.

“Grunberg & Co handle all of our accounting needs and when they initially came in to support us, they were quick to rectify all the mistakes our previous accountants had made,” said Lin.

“Since then, they have been providing ongoing business advisory and strategy. In fact, we have been so impressed with their services that we recently moved our payroll functions to them.”

Lin added: “I love how responsive the entire team is and they are good listeners and provide professional advice. During my whole career, I haven’t met many firms that can deliver a service that is quite as effective.

“Having Grunberg & Co as my accountants I know I don’t need to worry. As an SME we have so many things going on but I know I have the confidence that the team will just get things done, accurately and reliably.”

Lin said that she had used to work with many of the Big Four firms, where she got the same high level of service, but for a far greater cost.

“Quality comes with a price, but Grunberg & Co’s services are great value for money. I have continued to be impressed with the consistency of the service I receive and I am sure others would enjoy the same experience that I have.”